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ABOUT

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About Genevieve (Gen)

I am someone who is frustrated with how much information there is out there about skincare or how incredibly inaccessible "good" ingredients are. I have a vision to share true, researched information to those who search for it and to showcase products and brands that believe that good skincare is for everybody.

Based in San Francisco, I quit my comfortable job to do something I've always been passionate about! I am currently working towards my esthetician license at the San Francisco Institute of Esthetics and Cosmetology.

I went to Chapman University where I studied music (vocal performance) and advertising. I worked in advertising agencies for over six years and found my way to where I am today.

Outside of skincare, I love to sing, travel (18 countries so far!) and experience good food. Let me know if you need a good restaurant or ice cream recommendation in San Francisco.